The foundation of your website is the content. It is why people come to your website. Shiny new websites lose their luster if the content isn’t there to support it. In addition to writing effective web copy using best practices, we need to review our content on a regular basis.
In a nutshell, web content should be clear, concise, and appropriate to your audience.
Web writing best practices
Hemingway app—test reading level
Content Strategy for the Web: Check out the industry's go-to handbook for creating and executing successful web content strategies