Content Strategy

The foundation of your website is the content. It is why people come to your website. Shiny new websites lose their luster if the content isn’t there to support it. In addition to writing effective web copy using best practices, we need to review our content on a regular basis. 

In a nutshell, web content should be clear, concise, and appropriate to your audience. 

Content reviews

You'll need to review web content regularly:

  • when someone submits new content
  • after events deadlines have passed
  • before moving to Drupal

Learn tips on reviewing your content