Common Content Examples

Universities and colleges have many audiences in common, therefore their websites often house content and pages of a similar nature. The Academic Health Center (AHC) is no exception. 

To aid you in producing effective web content, we have identified connection points and best practices for commonly used content and pages.

Connection points

Rather than re-create content relevant across many websites, you can link to existing resources such as these. This will help audiences connect to related content, ensure you have the most current version, avoid competing search results, and give you less to maintain.

Managed by AHC Communications

Managed by others

Content to customize

Many web pages across AHC websites share similar audiences and goals. Follow these best practices for common types of content, and customize the content with your specific information.

Home

Most people do not take a linear path with your home page as a starting point—they arrive at your content through search and other methods. Therefor it's important to think of every page of your site as a home page. 

Planning for home page content - meetcontent.com

About

Purpose: To help users understand what the unit is and why it exists.

Guidelines for About / About Us pages

Contact 

Purpose: To enable users to get the information they need to contact people in the college, department (phone, email or mailing address) and get directions to the building or clinic.

Faculty and staff

Purpose: To list faculty and staff often linking to detailed bio pages. 

For patients or Patient care

Purpose: Inform potential patients how to schedule appointments and provide location information by linking to the University of Minnesota Physicians website as that is where the majority of patient care and patient education information will reside. Where applicable, inform patients of clinical trials. 

Research  

Purpose: To provide information about the types of research being conducted and the faculty conducting specific research to inform prospective students, donors, industry and patients.

Researcher resources

Purpose: To direct researchers to resources, services, facilities, and equipment for conducting health research. 
Guidelines for researcher resources content

Faculty research labs

Purpose: To highlight the research conducted by an individual faculty member and their research team. 
How to handle individual faculty labs

Prospective students

Purpose: To recruit applicants to the college/school for various degree, medical professional, certificate and/or licensure programs.

Current students

Purpose: To provide quick and complete access to the resources commonly used by current students in a specific program.

Alumni

Purpose: To recruit alumni of the University of Minnesota colleges and schools into the alumni program at the university.

News

Purpose: To provide information about things happening in the college, school, degree program, research area or events in the form of video and text articles that can be seen and accessed from relevant pages.