Common Content Examples
Universities and colleges have many audiences in common, therefore their websites often house content and pages of a similar nature. The Academic Health Center (AHC) is no exception.
To aid you in producing effective web content, we have identified connection points and best practices for commonly used content and pages.
Connection points
Rather than re-create content relevant across many websites, you can link to existing resources such as these. This will help audiences connect to related content, ensure you have the most current version, avoid competing search results, and give you less to maintain.
Managed by AHC Communications
- Bios
- Living in Minnesota
- Events calendar feed, keyword: health
- Resources for researchers
- Newsroom
- Experts guide: Experts across the health sciences
- Health Talk blog: Stories. Feed of specific tags can be pulled in to other sites.
- AHC Resource Hub: For employee content
Managed by others
- Give: Managed by University of Minnesota Foundation
- Experts @ MN: Managed by the University of Minnesota Libraries
- Seminars: Managed by College of Biological Sciences
- University events calendar: Managed by University Relations
Content to customize
Many web pages across AHC websites share similar audiences and goals. Follow these best practices for common types of content, and customize the content with your specific information.
Home
Most people do not take a linear path with your home page as a starting point—they arrive at your content through search and other methods. Therefor it's important to think of every page of your site as a home page.
Planning for home page content - meetcontent.com
About
Purpose: To help users understand what the unit is and why it exists.
Guidelines for About / About Us pages
Contact
Purpose: To enable users to get the information they need to contact people in the college, department (phone, email or mailing address) and get directions to the building or clinic.
Faculty and staff
Purpose: To list faculty and staff often linking to detailed bio pages.
For patients or Patient care
Purpose: Inform potential patients how to schedule appointments and provide location information by linking to the University of Minnesota Physicians website as that is where the majority of patient care and patient education information will reside. Where applicable, inform patients of clinical trials.
Research
Purpose: To provide information about the types of research being conducted and the faculty conducting specific research to inform prospective students, donors, industry and patients.
Researcher resources
Purpose: To direct researchers to resources, services, facilities, and equipment for conducting health research.
Guidelines for researcher resources content
Faculty research labs
Purpose: To highlight the research conducted by an individual faculty member and their research team.
How to handle individual faculty labs
Prospective students
Purpose: To recruit applicants to the college/school for various degree, medical professional, certificate and/or licensure programs.
Current students
Purpose: To provide quick and complete access to the resources commonly used by current students in a specific program.
Alumni
Purpose: To recruit alumni of the University of Minnesota colleges and schools into the alumni program at the university.
News
Purpose: To provide information about things happening in the college, school, degree program, research area or events in the form of video and text articles that can be seen and accessed from relevant pages.