Common Content Examples

Content to customize

Many web pages across the health sciences websites share similar audiences and goals. Follow these best practices for common types of content, and customize the content with your specific information.


Most people do not take a linear path with your home page as a starting point—they arrive at your content through search and other methods. Therefor it's important to think of every page of your site as a home page. 

Planning for home page content -


Purpose: To help users understand what the unit is and why it exists.

Guidelines for About / About Us pages


Purpose: To enable users to get the information they need to contact people in the college, department (phone, email or mailing address) and get directions to the building or clinic.

Faculty and staff

Purpose: To list faculty and staff often linking to detailed bio pages. 

For patients or Patient care

Purpose: Inform potential patients how to schedule appointments and provide location information by linking to the University of Minnesota Physicians website as that is where the majority of patient care and patient education information will reside. Where applicable, inform patients of clinical trials. 


Purpose: To provide information about the types of research being conducted and the faculty conducting specific research to inform prospective students, donors, industry and patients.

Researcher resources

Purpose: To direct researchers to resources, services, facilities, and equipment for conducting health research. 

Guidelines for researcher resources content

Faculty research labs

Purpose: To highlight the research conducted by an individual faculty member and their research team. 

How to handle individual faculty labs

Prospective students

Purpose: To recruit applicants to the college/school for various degree, medical professional, certificate and/or licensure programs.

Current students

Purpose: To provide quick and complete access to the resources commonly used by current students in a specific program.


Purpose: To recruit alumni of the University of Minnesota colleges and schools into the alumni program at the university.


Purpose: To provide information about things happening in the college, school, degree program, research area or events in the form of video and text articles that can be seen and accessed from relevant pages.