Style Guidelines

In addition to using web writing best practices, follow these style guidelines to create a consistent, professional experience across Academic Health Center websites. 

  • Casing in general
  • Acronyms
  • Places
  • Department and unit names
  • Job and official titles
  • Titles of works
  • Naming document and image files
  • Link names
  • Alternative text for images
  • Dates
  • Times
  • Telephone numbers
  • Money/Currency
  • Percent
  • Punctuation guidelines
  • Apostrophe
  • Ampersand
  • Hyphens and dashes
  • Semicolons
  • Serial comma
  • Quotation marks

In general, follow:  

University of Minnesota Style Guide

The Chicago Manual of Style

Press releases and news articles may follow: 

Associated Press AP Stylebook

Guidelines specific to the University of Minnesota

Spell out University of Minnesota on the first instance on a page. After that, you can shorten to:

  • the University
  • UMN
  • U of M
  • refer to in context, such as "here at Minnesota"

University Relations style guide website

University Relations editorial rules and exceptions document

Guidelines specific to the Academic Health Center

Correct: University of Minnesota Medical School, Duluth campus or Medical School, Duluth campus
Incorrect: Duluth Medical School or Duluth campus - Medical School