Style Guidelines
In addition to using web writing best practices, follow these style guidelines to create a consistent, professional experience across Academic Health Center websites.
Capitalization
- Casing in general
- Acronyms
- Places
- Department and unit names
- Job and official titles
- Titles of works
File names and links
- Naming document and image files
- Link names
- Alternative text for images
Numbers
- Dates
- Times
- Telephone numbers
- Money/Currency
- Percent
Punctuation and symbols
- Punctuation guidelines
- Apostrophe
- Ampersand
- Hyphens and dashes
- Semicolons
- Serial comma
- Quotation marks
In general, follow:
University of Minnesota Style Guide
Press releases and news articles may follow:
Associated Press AP Stylebook
Guidelines specific to the University of Minnesota
Spell out University of Minnesota on the first instance on a page. After that, you can shorten to:
- the University
- UMN
- U of M
- refer to in context, such as "here at Minnesota"
University Relations style guide website
University Relations editorial rules and exceptions document
Guidelines specific to the Academic Health Center
Correct: University of Minnesota Medical School, Duluth campus or Medical School, Duluth campus
Incorrect: Duluth Medical School or Duluth campus - Medical School