File Names and Links

Naming document files

Using a consistent naming convention is important, as Drupal will automatically create URLs for uploaded files. Files with spaces in the name automatically generate % signs in place of the spaces.

Guideline: Save files with the following naming convention: Document title in all lowercase with hyphens between words and date at the end.

Example: website-review-checklist-2013-10.pdf

Naming image files

Before adding images to your website, give the files meaningful names on your computer. Web editors for your site will be able to search the library of images for your site by file name.


  • brooks-jackson.jpg
  • cancer-cardiovascular-research-building.jpg
  • hand-vials-vaccines.jpg

Make your links meaningful

When linking to other web pages, it can be easy to use the old "Learn more" or "Click here." However, this isn't a good practice in terms of accessibility.

As a user’s eyes jump around the page, links that say "see course schedule" or "explore degree options" carry more weight than the vague "click here" or "learn more".

Related reading:

Link text, styles, and behavior

Guideline: Links should open in the same window/tab.

  • Exception: The link directs visitors to websites outside of the University of Minnesota domain ( or a distinct web application (e.g., AHC-IS forms), or there's no back button on the site or application to which you link.

Guideline: Spell out the email address when linking to an email instead of linking people's names to an email address.

  • Example: name [@] 
  • Names should link to bio pages, if applicable. 

Guideline: Link text should include an action.

  • When writing link text, think of: "Would you like to ___? I would like to ___."  
  • Learn more about meaningful links by reading our tips on writing for the web.